And The Word Is…

Remember the SNL skit with Kristin Wiig? She’s the overly dramatic movie star  who can’t quite get the knack of the game and always SAYS THE WORD she’s NOT supposed to say?

Welcome to the new ranking world in Google.

And if you are TOO obvious with the WORD or WORDS you want to rank for by overusing them on your page or in your linking efforts – you lose – ranking.

In short, Google has decided that its even more like digital high school.

That analogy is not without basis or merit. Basically, backlinks have historically demonstrated popularity. And if your site were popular with other sites, then your site was popular with Google.

So what happened?

Basically Google said, if we think you’re pretending to be popular – we’re not going to talk with you. What I mean by that is that you almost exclusively use that keyword as anchor text and maybe you get a little carried away on your article on your website and go way over 4% keyword density (aka using your keyword 4 times every 100 words).

The search bots say that they can tell what your page is much better now – its like machine learning – and no, I won’t get into any Terminator analogies.

So the way forward with Google is to be a little cagey at times. If you want to rank for a particular search phrase you almost have to say everything to Google EXCEPT that word. I mean, if you have 100 links pointing back to your site with the same anchor text, even if its your business name or website, this is not going to look natural to Google and your site may be pushed down in the ranking because of it. It would also be nice to know if it was this cut and dried but depending on the topics of the site that link back to you – if they are related to your expertise, it might be OK.

So what can you do?

Put good content on your site. And if you’re too busy to do it, either get an intern to write it or you can hire us to write some for you and you can polish it up late at night or just publish it and polish it as you go.

If you have any questions about articles you’re putting on your site – please feel free to send them if you are one of our clients and we can give you some feedback in terms of keyword density and what we would advise for best practices.

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And The Word Is…

Remember the SNL skit with Kristin Wiig? She’s the overly dramatic movie star  who can’t quite get the knack of the game and always SAYS THE WORD she’s NOT supposed to say?

Welcome to the new ranking world in Google.

And if you are TOO obvious with the WORD or WORDS you want to rank for by overusing them on your page or in your linking efforts – you lose – ranking.

In short, Google has decided that its even more like digital high school.

That analogy is not without basis or merit. Basically, backlinks have historically demonstrated popularity. And if your site were popular with other sites, then your site was popular with Google.

So what happened?

Basically Google said, if we think you’re pretending to be popular – we’re not going to talk with you. What I mean by that is that you almost exclusively use that keyword as anchor text and maybe you get a little carried away on your article on your website and go way over 4% keyword density (aka using your keyword 4 times every 100 words).

The search bots say that they can tell what your page is much better now – its like machine learning – and no, I won’t get into any Terminator analogies.

So the way forward with Google is to be a little cagey at times. If you want to rank for a particular search phrase you almost have to say everything to Google EXCEPT that word. I mean, if you have 100 links pointing back to your site with the same anchor text, even if its your business name or website, this is not going to look natural to Google and your site may be pushed down in the ranking because of it. It would also be nice to know if it was this cut and dried but depending on the topics of the site that link back to you – if they are related to your expertise, it might be OK.

So what can you do?

Put good content on your site. And if you’re too busy to do it, either get an intern to write it or you can hire us to write some for you and you can polish it up late at night or just publish it and polish it as you go.

If you have any questions about articles you’re putting on your site – please feel free to send them if you are one of our clients and we can give you some feedback in terms of keyword density and what we would advise for best practices.



[contact-form-7 id="187" title="Contact form 1"]
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