Google Change?

This past Thursday Google announced a change in it’s algorithm or the incredibly complex formula that Google uses to determine how to rank any particular web page for any particular keyword. Did I mention complex?

Google Change

So why did Google make this change?

There are a lot of sites who exist in the rankings for reasons other than they provide original content. There’s been a rush in the past few years for the registering of domain names that are parallel to specific keywords or exact match keyword domains. These are domains like igotmycellphonewethowdoifixit.com. The intent is to score traffic for those who type the same phrase into the search engines. Search engines favored an exact match to a domain name over an older, maybe more authoritative site.

Often these exact match domains were very thin on content aka pages. So these sites were given a ranking in search results that didn’t match the level of authority just the cleverness of scoring an exact match domain.

Google doesn’t feel like the use of a domain name that matches a search phrase should be given as heavy weight as they have.

So website owners that built hundreds of thin exact match domain sites that were making a lot of adwords advertising rewards because they were ranking very high on page one without a lot of backlinks, will over time see this new algorithm alter the ranking.

Also websites that are comprised entirely of non-original or syndicated content will lose ranking. Many sites pull in data that is published on other sites and search engines can tell what’s original and what essentially duplicate content from other sites. Syndication is not a bad way to bring in content but if that’s the only source of your content, Google is now making it clear that it will not reward your site by ranking it high.

Google Change

Should you be concerned about any Google change?

Again, it goes to show that despite how you feel about Google, they want to serve the best options to their clients – those that use the Google search engine – and that seems to be a lot of us. Market share when I last checked was around 70% when compared to Yahoo and Bing.

If you are a business – whether ecommerce or a local brick and mortar, the best thing you can do for your website is to continue to provide relevant content based on the keywords you know relate to what your clients are looking for. One article that spells out everything you do will be less effective than five separate articles where each one focuses on a specific service or product.

Continue to build backlinks from relevant sites so you build authority in your site.

If you feel like you’re in information overwhelm and not sure what you need to be doing or even sure you even want to be doing what you know will help your business – contact me here as I can help as your Austin SEO Consultant.

If you’ve noticed any changes in your site’s ranking since Feb 24, 2011, post them below.

 

[contact-form-7 id="187" title="Contact form 1"]

Google Change?

This past Thursday Google announced a change in it’s algorithm or the incredibly complex formula that Google uses to determine how to rank any particular web page for any particular keyword. Did I mention complex?

Google Change

So why did Google make this change?

There are a lot of sites who exist in the rankings for reasons other than they provide original content. There’s been a rush in the past few years for the registering of domain names that are parallel to specific keywords or exact match keyword domains. These are domains like igotmycellphonewethowdoifixit.com. The intent is to score traffic for those who type the same phrase into the search engines. Search engines favored an exact match to a domain name over an older, maybe more authoritative site.

Often these exact match domains were very thin on content aka pages. So these sites were given a ranking in search results that didn’t match the level of authority just the cleverness of scoring an exact match domain.

Google doesn’t feel like the use of a domain name that matches a search phrase should be given as heavy weight as they have.

So website owners that built hundreds of thin exact match domain sites that were making a lot of adwords advertising rewards because they were ranking very high on page one without a lot of backlinks, will over time see this new algorithm alter the ranking.

Also websites that are comprised entirely of non-original or syndicated content will lose ranking. Many sites pull in data that is published on other sites and search engines can tell what’s original and what essentially duplicate content from other sites. Syndication is not a bad way to bring in content but if that’s the only source of your content, Google is now making it clear that it will not reward your site by ranking it high.

Google Change

Should you be concerned about any Google change?

Again, it goes to show that despite how you feel about Google, they want to serve the best options to their clients – those that use the Google search engine – and that seems to be a lot of us. Market share when I last checked was around 70% when compared to Yahoo and Bing.

If you are a business – whether ecommerce or a local brick and mortar, the best thing you can do for your website is to continue to provide relevant content based on the keywords you know relate to what your clients are looking for. One article that spells out everything you do will be less effective than five separate articles where each one focuses on a specific service or product.

Continue to build backlinks from relevant sites so you build authority in your site.

If you feel like you’re in information overwhelm and not sure what you need to be doing or even sure you even want to be doing what you know will help your business – contact me here as I can help as your Austin SEO Consultant.

If you’ve noticed any changes in your site’s ranking since Feb 24, 2011, post them below.

 



[contact-form-7 id="187" title="Contact form 1"]
backtotop