Google Drops Google Tags in Local Listing

Just got this email from Google and it says
Google Tags

Ok so I don’t just want to know WHAT is happening on Google Tags – I seek to understand the why they would cease the program.

Why would Google cancel its monetization on one of its MOST popular programs – the local google listings where businesses can seem to jump out from the natural searches?

First, let me show you what I mean by local listings  – and you can see the tag and map etc.

google local listing

See these stand out from the usual search engine results listing ten webpages per search result page.

So what’s happening.

 

I believe its a because they can command more from a Google Boost Pay Per Click Ad. You pay per click but its based on what Google thinks a click is worth. You pick a level of exposure and choose a ceiling of the maximum number of clicks for which you want to pay.

A Google Boost Ad is like an adwords ad but LOOKS like a natural search result listing. See this one below –

 

google-boost-ad-example

Interesting to note –

Google Boost is a pay-per-click advertising option to feature your Google Places listing.  The main reason why a business would want toutilize  Google Boost is to ensure search customers can easily see your outstanding customer review counts.

So you probably don’t want to do this if you have a lot of negative reviews.

And if you have a lot of negative reviews, let’s get them tended to and maybe get more positive ones to push them down. Oh, and there’s a right way and a wrong way to do this – do it the way Google doesn’t like and you’ve killed your google places listing. If you need help, shoot an email over and let’s see what you may have to do.

And if you’re using Google Boost, how is it is working for you? I’d like to know.

 

 

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Google Drops Google Tags in Local Listing

Just got this email from Google and it says
Google Tags

Ok so I don’t just want to know WHAT is happening on Google Tags – I seek to understand the why they would cease the program.

Why would Google cancel its monetization on one of its MOST popular programs – the local google listings where businesses can seem to jump out from the natural searches?

First, let me show you what I mean by local listings  – and you can see the tag and map etc.

google local listing

See these stand out from the usual search engine results listing ten webpages per search result page.

So what’s happening.

 

I believe its a because they can command more from a Google Boost Pay Per Click Ad. You pay per click but its based on what Google thinks a click is worth. You pick a level of exposure and choose a ceiling of the maximum number of clicks for which you want to pay.

A Google Boost Ad is like an adwords ad but LOOKS like a natural search result listing. See this one below –

 

google-boost-ad-example

Interesting to note –

Google Boost is a pay-per-click advertising option to feature your Google Places listing.  The main reason why a business would want toutilize  Google Boost is to ensure search customers can easily see your outstanding customer review counts.

So you probably don’t want to do this if you have a lot of negative reviews.

And if you have a lot of negative reviews, let’s get them tended to and maybe get more positive ones to push them down. Oh, and there’s a right way and a wrong way to do this – do it the way Google doesn’t like and you’ve killed your google places listing. If you need help, shoot an email over and let’s see what you may have to do.

And if you’re using Google Boost, how is it is working for you? I’d like to know.

 

 



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