Google Promotes Hotpot in Austin

Google HotpotIf Google has their way, many Austin area restaurants and shops will have a sticker with the Google Maps logo on it but it won’t be just any sticker. It will have embedded technology (NFC or near field communication) that could be transmitted to your cell phone. No checking in, no web browser – just boom – customer connected to business.

In the future this may be how you pay for things in the store – just wave your phone to purchase something because it has NFC technology in it.

Austin is the second city in the new Google campaign, in December they focused on Portland, Ore. Yipee, its our turn.

Its Google’s latest effort to catch up with the restaurant review giant, Yelp and other location services like FourSquare, Gowalla and Facebook Places. The Google incarnation is called Hotpot.

Anything that can make search results for consumers provide a more personalized as well as provide other user’s comments and ratings is going to desireable to Google.

“About 20 percent of search queries are looking for local information. That’s out of about 2.5 billion queries a day,” Hernandez said. “Whether you’re looking for a plumber or a restaurant, they’ll be displayed in Google results in a much more prominent way.”

What do you think?

[contact-form-7 id="187" title="Contact form 1"]

Google Promotes Hotpot in Austin

Google HotpotIf Google has their way, many Austin area restaurants and shops will have a sticker with the Google Maps logo on it but it won’t be just any sticker. It will have embedded technology (NFC or near field communication) that could be transmitted to your cell phone. No checking in, no web browser – just boom – customer connected to business.

In the future this may be how you pay for things in the store – just wave your phone to purchase something because it has NFC technology in it.

Austin is the second city in the new Google campaign, in December they focused on Portland, Ore. Yipee, its our turn.

Its Google’s latest effort to catch up with the restaurant review giant, Yelp and other location services like FourSquare, Gowalla and Facebook Places. The Google incarnation is called Hotpot.

Anything that can make search results for consumers provide a more personalized as well as provide other user’s comments and ratings is going to desireable to Google.

“About 20 percent of search queries are looking for local information. That’s out of about 2.5 billion queries a day,” Hernandez said. “Whether you’re looking for a plumber or a restaurant, they’ll be displayed in Google results in a much more prominent way.”

What do you think?



[contact-form-7 id="187" title="Contact form 1"]
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