Internet searches drop 16% from previous year or did they?

According to Nielson Reports, in July 2010 internet searches declined from the previous July by 16%. The total number of searches in the US has decreased from 105 billion ot 8.8 billion. But according to Comscore, total US search volume increased 15.1%  in the same period. Comscore came up with a new search metric to make sure they were counting actual searches.

Both of them showed Google market search share drop. Comscore indicated that it went from 66.2% of searches in June to 65.8% in July.

So what does this mean?

A couple of things that might be affecting raw search engine searches.

1. mobile phone searches which don’t seem to be accounted for in this data

2. social media searches which also aren’t included

3. Youtube searches again – MIA

Tell me what you think – have your search habits changed?

[contact-form-7 id="187" title="Contact form 1"]

Internet searches drop 16% from previous year or did they?

According to Nielson Reports, in July 2010 internet searches declined from the previous July by 16%. The total number of searches in the US has decreased from 105 billion ot 8.8 billion. But according to Comscore, total US search volume increased 15.1%  in the same period. Comscore came up with a new search metric to make sure they were counting actual searches.

Both of them showed Google market search share drop. Comscore indicated that it went from 66.2% of searches in June to 65.8% in July.

So what does this mean?

A couple of things that might be affecting raw search engine searches.

1. mobile phone searches which don’t seem to be accounted for in this data

2. social media searches which also aren’t included

3. Youtube searches again – MIA

Tell me what you think – have your search habits changed?



[contact-form-7 id="187" title="Contact form 1"]
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