Is Your Business Worth Doing Business With?

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Over the weekend, the Wall Street Journal published an interview with the president of Purdue University, Mitch Daniels. http://www.wsj.com/articles/how-to-save-american-colleges-1429913861 Among other things, he’s on a mission to reduce the amount of student loan debt while challenging colleges to prove that they are worth that amount of money.

Great article but what caught my eye were the results of a national survey of 30,000 college graduates to try to quantify among other things – how well graduates are “navigating adult life.” Statistically it didn’t matter WHICH school you went to – the right school with enormous debt loads or smaller schools without illustrious alumnae.  In short they did a marketing survey for college graduates on what they bought.

Reputation Management Austin Survey image

Those that responded who felt a greater connection to their work reported three things that their college provided to them.

3 things – the article called it the “trifecta” were –

1. Having a professor excited about learning

2. Feeling that teachers cared about you

3. Working with a mentor

Through the lens of business- at their core, these are also buying triggers, emotional connections. Its why people buy from people.

We can learn from this for the benefit of our clients and ourselves.

Evaluate and ask  – why would someone buy our particular product or service?

Are you excited by what you do?

Do you truly care about your patients, customer, clients?

Do you offer additional services that foster some relationship other than a payment?

In some ways the catch-22 is – if we can’t get more people interested in using our services or products, they don’t get to see and experience this and so thus, we either misinterpret this as our “failing” or worse negative talk which really takes a toll on our pleasure in business.

There’s a super secret solution to this. No, its not word of mouth, its not yellow page ads to tv commercials. Its positive online reviews. This is only part of reputation management which is usually what businesses go to once they have a particular type of review. We prefer a proactive approach.

What’s great about POSITIVE online reviews is that they can showcase 1 or all of current buying triggers.

The downside is that NEGATIVE reviews are capable of being as powerful in turning off buying.

When you have a company culture that fosters great experiences and a system that makes it easy for clients and customers to leave their reviews open and visible to anyone online – you will be able to have a 24 hour, seven days a week vehicle that buyers trust speaking where you can not.

To learn more about the power of positive reviews – watch yourself and what YOU do when you’re looking for a service and how you make a decision or come to a conclusion about who you feel is best for you to do business. Then ask yourself – why do I think someone looking for my type of business or service would do it any differently?

To generate your own report on your business’ online reputation – go to http://youraustinseo.com/

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Is Your Business Worth Doing Business With?

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Over the weekend, the Wall Street Journal published an interview with the president of Purdue University, Mitch Daniels. http://www.wsj.com/articles/how-to-save-american-colleges-1429913861 Among other things, he’s on a mission to reduce the amount of student loan debt while challenging colleges to prove that they are worth that amount of money.

Great article but what caught my eye were the results of a national survey of 30,000 college graduates to try to quantify among other things – how well graduates are “navigating adult life.” Statistically it didn’t matter WHICH school you went to – the right school with enormous debt loads or smaller schools without illustrious alumnae.  In short they did a marketing survey for college graduates on what they bought.

Reputation Management Austin Survey image

Those that responded who felt a greater connection to their work reported three things that their college provided to them.

3 things – the article called it the “trifecta” were –

1. Having a professor excited about learning

2. Feeling that teachers cared about you

3. Working with a mentor

Through the lens of business- at their core, these are also buying triggers, emotional connections. Its why people buy from people.

We can learn from this for the benefit of our clients and ourselves.

Evaluate and ask  – why would someone buy our particular product or service?

Are you excited by what you do?

Do you truly care about your patients, customer, clients?

Do you offer additional services that foster some relationship other than a payment?

In some ways the catch-22 is – if we can’t get more people interested in using our services or products, they don’t get to see and experience this and so thus, we either misinterpret this as our “failing” or worse negative talk which really takes a toll on our pleasure in business.

There’s a super secret solution to this. No, its not word of mouth, its not yellow page ads to tv commercials. Its positive online reviews. This is only part of reputation management which is usually what businesses go to once they have a particular type of review. We prefer a proactive approach.

What’s great about POSITIVE online reviews is that they can showcase 1 or all of current buying triggers.

The downside is that NEGATIVE reviews are capable of being as powerful in turning off buying.

When you have a company culture that fosters great experiences and a system that makes it easy for clients and customers to leave their reviews open and visible to anyone online – you will be able to have a 24 hour, seven days a week vehicle that buyers trust speaking where you can not.

To learn more about the power of positive reviews – watch yourself and what YOU do when you’re looking for a service and how you make a decision or come to a conclusion about who you feel is best for you to do business. Then ask yourself – why do I think someone looking for my type of business or service would do it any differently?

To generate your own report on your business’ online reputation – go to http://youraustinseo.com/



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