SEO Austin TX – mystery or just plain common sense?

My speciality is SEO for Austin TX businesses. And so often when I speak with business owners – they know what SEO is and maybe a little bit of the terminology but not the expertise or desire to learn how to do it – they just want the phone to ring.

And for years this mystery about what SEO entails has been perpetuated because keeping it a mystery has made money for many people. But its hurt a lot of businesses. How many have sent away a $5000 check to some company with a slick approach only to find out later – that traffic or those new “clients” weren’t targeted, weren’t interested and certainly weren’t going to bring in the business to even cover the expense.

So a lot of folks have been disappointed, think SEO doesn’t work or least doesn’t work for them, and are jaded even if the real deal walks in their office, they have no way to assess what’s accurate and what’s not. In short, because they don’t know who to trust there is a lot of money left on the table that their compeitors are getting.

If I could change one thing about how SEO is spoken about it would be to speak of SEO in one of two ways – on page SEO and off page SEO. Why? Off Page SEO accounts for 70 – 80% of why a particular site is ranked #1, #2, #3 and so on.

On page SEO
is what most graphic designing firms or individuals offer. This is where they place specific information or data in the appropriate places for either a human AND a search engine to see or where specifically a search engine might see.

If you hear the term “meta data” this is information that only the search engines are designed to read. Most website designers will be familiar with the basics and you should ask them to quote with on page SEO included.

Off page SEO is where a lot of what seems to be magic appears. In short, off page SEO is basically what is happening on other sites (directories, websites, social media, blogs, article directories, press releases etc) that point back to your site.

A professional SEO consultant will have specific knowledge on WHAT to generate on all those other sites but HOW to do it in a way that appears natural to the search engines.

On page SEO for the most part, even if you do it really “wrong”, won’t get your website removed from the search engines. But Off page SEO done incorrectly can at best – not give you the boost in rankings that you need or at worse, get your site removed from the natural search results.

I’ll write more on this because I think its important to educate local businesses so that they know if they were to compare the investment  of $45 a month for ineffectual “SEO” or $300 a month for professional results driven SEO that brings in business  – they can calculate a real return on their investment.

[contact-form-7 id="187" title="Contact form 1"]

SEO Austin TX – mystery or just plain common sense?

My speciality is SEO for Austin TX businesses. And so often when I speak with business owners – they know what SEO is and maybe a little bit of the terminology but not the expertise or desire to learn how to do it – they just want the phone to ring.

And for years this mystery about what SEO entails has been perpetuated because keeping it a mystery has made money for many people. But its hurt a lot of businesses. How many have sent away a $5000 check to some company with a slick approach only to find out later – that traffic or those new “clients” weren’t targeted, weren’t interested and certainly weren’t going to bring in the business to even cover the expense.

So a lot of folks have been disappointed, think SEO doesn’t work or least doesn’t work for them, and are jaded even if the real deal walks in their office, they have no way to assess what’s accurate and what’s not. In short, because they don’t know who to trust there is a lot of money left on the table that their compeitors are getting.

If I could change one thing about how SEO is spoken about it would be to speak of SEO in one of two ways – on page SEO and off page SEO. Why? Off Page SEO accounts for 70 – 80% of why a particular site is ranked #1, #2, #3 and so on.

On page SEO
is what most graphic designing firms or individuals offer. This is where they place specific information or data in the appropriate places for either a human AND a search engine to see or where specifically a search engine might see.

If you hear the term “meta data” this is information that only the search engines are designed to read. Most website designers will be familiar with the basics and you should ask them to quote with on page SEO included.

Off page SEO is where a lot of what seems to be magic appears. In short, off page SEO is basically what is happening on other sites (directories, websites, social media, blogs, article directories, press releases etc) that point back to your site.

A professional SEO consultant will have specific knowledge on WHAT to generate on all those other sites but HOW to do it in a way that appears natural to the search engines.

On page SEO for the most part, even if you do it really “wrong”, won’t get your website removed from the search engines. But Off page SEO done incorrectly can at best – not give you the boost in rankings that you need or at worse, get your site removed from the natural search results.

I’ll write more on this because I think its important to educate local businesses so that they know if they were to compare the investment  of $45 a month for ineffectual “SEO” or $300 a month for professional results driven SEO that brings in business  – they can calculate a real return on their investment.



[contact-form-7 id="187" title="Contact form 1"]
backtotop