SEO Rules – Google Drools

Best SEO tip ever – SEO is like dating etiquette guidelines for how your website stands a better chance of getting noticed by Google and the other search engines.

Let’s face it – we want Google to marry our websites and yet Google wants to date us and practically everyone else on the face of the internet. So its up to us to know how to best grab Google’s attention and keep it.

Hygiene

Hygiene is important – just like in the offline world.

* You want your content to be clean – stay away from adult content OK if you want to stand a chance for positive organic search engine results.

* Build a site that loads quickly and easily. First impressions mean a lot even in the Google bot world. If your site takes too long to load for Google – they aren’t going to let you near their customers.

* Make sure you don’t have html errors – they don’t have to be visual to you to be seen by Google. You can run your site through an html checker to find if you have any and where they are.

* Make sure your links are working. Broken links are seen by Google and they don’t like them.

Be Friendly

Make it easy for Google to see your site. If you’re doing FLASH on the homepage of your site – there’s nothing there for the search engines to READ. They need WORDS. So if you ignore this point expect for Google to walk past you on the street and not say hello. No matter how pretty you are, Google can’t see you without words.

Be Yourself

Like in real life – if you are being yourself you may not have a million friends but the ones you have will really be your friends.

So being yourself in terms of your website is knowing what you are about and then being that. Know your keywords – don’t try to make every page or the home page of your site reveal the entire purpose of your life, site or business.

Focus on adding pages or posts and then optimize those for that one search term. SEO not just your home page but consider a page for each of your main keywords.

Google LOVES the clarity and simplicity of that. Using so many keyword terms, Google will assign various weighted value to each. Pretty soon NONE of your keywords has enough weight for Google to “take you to met the parents” on Page 1.

Your Friends

At some point when you’ve been dating long enough, you might introduce your friends to your date. In terms of Google, your website’s friends are other sites that link from their site to yours.

Now you don’t introduce all your friends right away in the offline world and that’s true in the online world of Google as well. To suddenly have 1000’s of links to your brand new site would spook Google. So if you’ve been around for a long time Google is comfortable and that makes sense to Google and you won’t spook anyone. But if you’re brand new and you know everybody? Not likely unless you were doing something to trick the system. And Google will stop returning your calls.

What’s interesting about Google is that it actually cares about the quality of those other sites. Google wants you to have your own friends because it doesn’t want to be your only connection to the internet world. Google can relax a little – that you’re not just dating them for the rankings.

So find out who Google likes and make friends with them.

Google loves active social sites – its a bit like dating a high maintenance date – they want you to look good to them at all times and go dancing every night.

You or rather your website needs to stay in shape, be interesting, be its own person and know that if you’re cheating Google will dump you on the dance floor.

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SEO Rules – Google Drools

Best SEO tip ever – SEO is like dating etiquette guidelines for how your website stands a better chance of getting noticed by Google and the other search engines.

Let’s face it – we want Google to marry our websites and yet Google wants to date us and practically everyone else on the face of the internet. So its up to us to know how to best grab Google’s attention and keep it.

Hygiene

Hygiene is important – just like in the offline world.

* You want your content to be clean – stay away from adult content OK if you want to stand a chance for positive organic search engine results.

* Build a site that loads quickly and easily. First impressions mean a lot even in the Google bot world. If your site takes too long to load for Google – they aren’t going to let you near their customers.

* Make sure you don’t have html errors – they don’t have to be visual to you to be seen by Google. You can run your site through an html checker to find if you have any and where they are.

* Make sure your links are working. Broken links are seen by Google and they don’t like them.

Be Friendly

Make it easy for Google to see your site. If you’re doing FLASH on the homepage of your site – there’s nothing there for the search engines to READ. They need WORDS. So if you ignore this point expect for Google to walk past you on the street and not say hello. No matter how pretty you are, Google can’t see you without words.

Be Yourself

Like in real life – if you are being yourself you may not have a million friends but the ones you have will really be your friends.

So being yourself in terms of your website is knowing what you are about and then being that. Know your keywords – don’t try to make every page or the home page of your site reveal the entire purpose of your life, site or business.

Focus on adding pages or posts and then optimize those for that one search term. SEO not just your home page but consider a page for each of your main keywords.

Google LOVES the clarity and simplicity of that. Using so many keyword terms, Google will assign various weighted value to each. Pretty soon NONE of your keywords has enough weight for Google to “take you to met the parents” on Page 1.

Your Friends

At some point when you’ve been dating long enough, you might introduce your friends to your date. In terms of Google, your website’s friends are other sites that link from their site to yours.

Now you don’t introduce all your friends right away in the offline world and that’s true in the online world of Google as well. To suddenly have 1000’s of links to your brand new site would spook Google. So if you’ve been around for a long time Google is comfortable and that makes sense to Google and you won’t spook anyone. But if you’re brand new and you know everybody? Not likely unless you were doing something to trick the system. And Google will stop returning your calls.

What’s interesting about Google is that it actually cares about the quality of those other sites. Google wants you to have your own friends because it doesn’t want to be your only connection to the internet world. Google can relax a little – that you’re not just dating them for the rankings.

So find out who Google likes and make friends with them.

Google loves active social sites – its a bit like dating a high maintenance date – they want you to look good to them at all times and go dancing every night.

You or rather your website needs to stay in shape, be interesting, be its own person and know that if you’re cheating Google will dump you on the dance floor.



[contact-form-7 id="187" title="Contact form 1"]
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