What’s the #1 reason you’ve avoided Social Media for your business?

social media

Do You Think Your Customers Aren’t Using Social Media?

Thankfully, this mindset is rapidly changing, but I still talk to potential clients who believe that their customers aren’t using social media.  It is true that social media was at one time an arena dominated by young adults and teenagers, but as the table below illustrates, that is changing.

Not only are people using social networks, they are using them for extended periods of time.  People spend an average of 4.6 hours per week on social networks.  That is more time they spend on email, news, games, or anything else on the Internet.
In fact, 1 out of every 8 minutes online is spent on Facebook.  In addition to following their Facebook news feed to keep up with their friends, people now use it as a gateway for many internet activities that once took place elsewhere.  Messaging and media sharing are more efficiently done through Facebook than email.  People use Facebook to get their news, play games, and shop for product and services.

In the same way that every business needs a website, you now need a social media presence.  You went to the Internet to meet your customers where they were.  Now they’re on social media.  They use it at home, on their phones, and even at work.  You can’t afford to be left out of the conversation.

So what are some of the reasons you have or haven’t adopted Social Media in the marketing of your business?

[contact-form-7 id="187" title="Contact form 1"]

What’s the #1 reason you’ve avoided Social Media for your business?

social media

Do You Think Your Customers Aren’t Using Social Media?

Thankfully, this mindset is rapidly changing, but I still talk to potential clients who believe that their customers aren’t using social media.  It is true that social media was at one time an arena dominated by young adults and teenagers, but as the table below illustrates, that is changing.

Not only are people using social networks, they are using them for extended periods of time.  People spend an average of 4.6 hours per week on social networks.  That is more time they spend on email, news, games, or anything else on the Internet.
In fact, 1 out of every 8 minutes online is spent on Facebook.  In addition to following their Facebook news feed to keep up with their friends, people now use it as a gateway for many internet activities that once took place elsewhere.  Messaging and media sharing are more efficiently done through Facebook than email.  People use Facebook to get their news, play games, and shop for product and services.

In the same way that every business needs a website, you now need a social media presence.  You went to the Internet to meet your customers where they were.  Now they’re on social media.  They use it at home, on their phones, and even at work.  You can’t afford to be left out of the conversation.

So what are some of the reasons you have or haven’t adopted Social Media in the marketing of your business?



[contact-form-7 id="187" title="Contact form 1"]
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